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Italy Wine For Your Reading Pleasure

Wine based Cocktails Coming



At the Olive Garden restaurant chain's annual Wine Category Management Meeting, vendors met with company marketers to discuss the future. In a savvy spirit of partnership, Olive Garden revealed its goals, growth opportunities and areas of improvement with its winery partners. In turn, winery vendors shared the latest industry trends, pricing and marketing ideas and other valuable suggestions.
Greg Rees, director of beverage marketing for Olive Garden, describes how Trinchero Family Estates Winery responded at the company's recent event: "They always do a great job. They think outside the box, give us interesting tactics and different ways of presenting wines. What's neat is they are not strictly selling their own product but recommend wines that aren't theirs if they believe it benefits our overall wine list." Hotel Magazines
Bill Barry, VP of hospitality and foodservice for Trinchero Family Estates, says his company has built a skilled marketing department that supports their customers with innovative data, analysis, and growth recommendations. http://hfbexecutive.com
The most innovative idea presented by Trinchero to Olive Garden? "Wine-based cocktails," says Rees. "They created recipes and held a tasting. Most people think Sangria when they think about wine drinks. Trinchero's idea helps grow the entire wine category."
You can view this article at: http://hfbexecutive.com

About the Author


I am author of this article and i want to give awareness about food and drink and thier lot of varieties.
The categories are actually related to hotel food and beverage industry and other related stuffs associated with hotel, restuarants, resorts, casino industry.


Jeanne Bischoff
infohfb@gmail.com
http://hfbexecutive.com




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Penfolds '82 - Grange Hermitage


Production: 9,060 cases Blend: 94% Shiraz/6% Cabernet Sauvignon "Although huge, phenomenally rich, and pure, the 1982 appeared less concentrated than the monster 1981. Nevertheless, this is no shy wine. Its weight and richness rival anything from California. However, the 1982 possesses more poise and, dare I say it, elegance than other Grange vintages. The color remains an opaque ruby/purple, and the nose offers up sweet aromas of berries, vanilla, toast, and herbs. Intense, full-bodied, unctuously-textured, and moderately tannic, this youthful tasting Grange Hermitage will benefit from another 3-4 years of cellaring; it should keep for at least 15 more years." -Robert Parker - RP Rating: 95 "A rich and extremely complex wine. (Subject to availability) PNG82 PNG82


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