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Wine Tasting Fundraiser



Looking for tips on organizing a wine-tasting fundraiser? Here are some ideas on organizing your fundraising event in order to maximize your proceeds.


Obviously, a wine-tasting event needs wine experts, so begin by seeking suitable merchant partnerships based not only on expertise, but also access to the best wines. After all, you have to be able to provide numerous bottles of expensive wine and there's no sense in paying anything near retail price.


Partner with a wine merchant or distributor who can not only help with supplying wine and expert advice, but can also help sell advance tickets to your event.


Organization Tips
Getting plenty of advance publicity is a must. Take the time to put together a press release and get the word out to local media outlets such as tv and radio stations.


Be sure to offer tickets through not only your organization, but also through participating merchants and other groups who support your cause.


It never hurts to have another nonprofit group plugging your fundraising event to their supporters as well. Strike an agreement to do the same thing for their fundraiser.


You will need a suitable place for your wine tasting fundraiser such as a reception hall or scenic outdoor setting. Arrange tables in a layout to suit the space and leave plenty of room for access to each table.


Experts can describe each tasting while wearing a lapel microphone and visiting each table. Use volunteers to bring a bottle of each vintage to all the tables prior to their discussion and have them handle the pouring.


To add a festive flair, consider providing live music with a string quartet or jazz group.


Profit Tips
There are many additional ways to raise funds at your wine tasting. One is to conduct both silent auctions and live auctions for rare wines and wine-related merchandise.


Run your silent auctions from an easy to reach spot such as the check-in table and always do a last call for bids. With live auctions of expensive wines, consider using a professional auctioneer in order to maximize bid prices.


Talk to your merchant partners about ways where both of you can profit such as offering gift certificates to their stores or special case buys on recommended wines.



Look for tie-ins with other merchants who offer related products such as wine glasses, gourmet food items, or travel trips to wine country.


For really large events, provide valet parking services and raise a few extra dollars.


Additional Event Fundraising
Auctions are an additional way to maximize revenue at your wine tasting event. You can offer bottles of fine wines via silent auction or conduct a live auction.


Raffle tickets are another great way to raise additional funds. They are a great way to offering an inexpensive chance at winning an expensive prize. Sometimes, you can even raise more money buy raffling off an item than by auctioning it to the highest bidder.


With a good-sized crowd, raffle off multiple items. You can use the approach where one fairly pricey ticket gives you a shot at multiple prizes. With a high-priced single raffle ticket being sold, you draw from the same pool for multiple winners.


Another approach is to keep the ticket price low and encourage people to buy multiple tickets. This way, the chance that an individual ticket will win is much lower, but people will often spend a greater amount on the lower-priced tickets.


And of course, a raffle allows you to sell tickets to people who can't make the event but would still like to participate in the fun.


Closing Tips
For a successful wine tasting, be sure to allow yourself enough lead time to successfully publicize and organize your fundraiser event. Get the maximum possible turnout by making tickets available at a discount for advance purchases and at a higher price at the door.


If your location is not well-known, be sure to provide directions on flyers wherever tickets are sold. Print a contact number on the tickets for any last-minute questions.


Do everything you can to make the night memorable. Decorate your location appropriately, provide live music and dancing, use a dedicated announcer, and serve plenty of unusual wines to compare.


Using a local media personality as a host is another great way to ensure a large turnout. It's best to route such requests through the program director of their employer.


Good luck with your wine tasting fundraiser!




About the Author


Kimberly Reynolds writes about fundraising and ideas on having a wine tasting fundraiser event on her website. Find hundreds of fundraising ideas on her website.



Short Review on Bordeaux Wine

Wine Tasting Fundraiser


Looking for tips on organizing a wine-tasting fundraiser? Here are some ideas on organizing your fundraising event in order to maximize your proceeds....


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How to Comply with the New Wine to Go Laws


How to Comply with the New Wine-to-Go Laws

There has been much talk and even more confusion recently about the wine-to-go-laws enacted across the nation. These laws have also been referred to as: cork 'n carry laws, merlot to go laws, wine doggie bag bills, pinot to go laws, and re-corking policies, just to name a few. No wonder ever one is confused! What exactly do restaurant owners who sell wine know about the law and what are they doing to comply?

I decided to go out and ask one of my favorite restaurants what they knew about the law and how they were complying. The restaurant is a phenomenal restaurant located in West Palm Beach, Florida named The Okeechobee Steakhouse. This establishment has been in existence since 1947 and I was certain that they would have policies and procedures in place to comply with the wine to go law and at the same time reduce their liability.

If you're like my husband and I, then you enjoy making a whole evening out of dinner. We began by waiting for our table at the bar and ordering a bottle of wine. As usual, we had a glass at the bar and brought the rest to our table for dinner. Long story short, after enjoying our salad, meal and dessert there was no wine left over to take home. What a surprise! After all those years with the pressure of not being able to take a good bottle of wine home with us - we mastered the art of finishing it with dinner.

Even though there was no more wine left, I still needed to find out the answer to my question: What is this restaurant doing to comply with the new Florida wine-to-go law? We, therefore, asked to speak directly to the manager. Once the restaurant manager arrived at our table, we asked her if she had heard of the wine-to-go law that was recently passed? She immediately responded "of course I have." We then asked what the restaurant was doing to comply? With a puzzled look on her face, she said "Well, we re-cork it and let the customer leave with it". Wow?I was shocked. This is an extremely well known restaurant willing to risk everything they have built over nearly 60 years? without even knowing it!

After that evening, each night we went out to dinner, we would ask the same question: Have you heard about the new wine to go law and what are you doing to comply? We received a variety of answers, from "We have never heard of the law, what is it?" to "We re-cork it and put it in a plastic grocery bag and hope for the best."

So, what exactly should have been done? The Florida Statute 564.09 states that a restaurant licensed to sell wine may permit a patron to remove one unsealed bottle of wine provided the following conditions are met:

  • The patron consumed a portion of the wine with the purchase of a full meal.
  • The restaurant securely reseals the bottle.
  • The bottle is placed in a bag that is secured in a manner that is visibly apparent if the bag has been opened.
  • A dated receipt for the wine and the meal is attached.

Although specifics of the law vary from state to state, about 34 states of passed such laws. For specifics on your state go to www.togobrand.com/usmap.htm

Christine Smith specializes in helping restaurants limit liability exposure and maximize marketing efforts.



Short Review on Bordeaux Wine

How to Comply with the New Wine to Go Laws


How to Comply with the New Wine-to-Go LawsThere has been much talk and even more confusion recently about the wine-to-go-laws enacted across the natio...


Click Here to Read More About Wine ...

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